Latest in Fragrance
EXCLUSIVE: Interparfums SA Unveils Its Own Perfume Brand: Solférino Paris
Solférino Paris will have a freestanding boutique in the French capital starting in September.
With the Help of Usher, Ralph Lauren Is Expanding Its Men’s Fragrances Beyond ‘Polo’
The brand is introducing a "more elevated" scent franchise with the launch of Ralph's Club New York, fronted…
Houbigant Paris, a 250-year-old Niche Fragrance Brand, Reawakens
It has two new freestanding stores, including a Paris flagship.
Who’s Winning the 2025 Fragrance Game so Far?
Findings from YipitData show that TikTok Shop and Target are neck-and-neck by fragrance sales; Kayali is…
Setchu to Launch Fragrances, Named Special Guest of Pitti Fragranze
Japanese designer Satoshi Kuwata will introduce his first perfume collection at the Florence-based niche…
Laura Slatkin Steps Back From Day-to-day Operations at Nest New York
The founder of Nest New York plans to focus on new entrepreneurial pursuits.
Dsm-firmenich Names Jonathan Simon President of Fine Fragrance
The executive succeeds Jerry Vittoria, who led the division since 2017 and was with the supplier for 35 years.
From Goop’s This Smells Like My Vagina Candle to Scents Influenced by Erotic Literature, Sex-inspired Fragrances Continue to Dominate
While fragrance and sensuality have been synonymous for centuries, a new crop of brands, technologies and…
Givaudan to Acquire Brazilian Fragrance Supplier Vollmens
The partnership is expected to strengthen the Swiss fragrance and flavors supplier's reach in Latin America.
Global Beauty Giants’ Early Bets on the Eastern Fragrance Wave
Strategics' venture capital arms are placing bets on niche Asian fragrance brands being the next big thing…
‘Fragrances Are the New Sneakers’: How Perfume Became a Teen Status Symbol
Fragrance-savvy teenagers are driving discovery and shaping trends within the scent category, which has…
Grasse’s Scent of Success Blends Past, Present and Future
The southern French town, known as the birthplace of modern perfumery, is rising again.
How Fragrance Became a Burgeoning Subculture
Following the early-pandemic emergence of #PerfumeTok, fragrance has become a connector across groups and…
From Dominique Ropion to Mona Kattan — Eight Fragrance Makers Tell the Inspirations Behind Your Favorite Scents
How a trip to Turkey catalyzed Ropion's now-iconic Portrait of a Lady scent for Editions de Parfums Frederic…
Fragrance Dupe Brand Dossier Is Opening Stores
The viral, 2019-founded brand, best known for its "Impressions" line of designer- and niche-inspired…