Fashion brand Robert Graham may soon have a new place to showcase its signature vibrant colors and patterns — a fragrance bottle.
Robert Graham Holdings and Batallure Beauty have inked an exclusive global licensing deal for the creation, development and distribution of fragrances and personal-care products under the Robert Graham name.
The brand — founded in 2001 by Robert Stock, who serves as chief creative officer — is known for its intrinsically detailed and wildly patterned men’s shirts. But in recent years, it expanded into a host of different categories, including shoes, denim, accessories, eyewear and women’s clothing.
“[Stock] is a real creative visionary when it comes to branding and product,” said Robin Burns-McNeill, chairman of Batallure Beauty. “We want to capture the spirit and uniqueness of the brand from a creative approach.”
Burns-McNeill noted that while the companies are in the early stages of planning discussions, a men’s fragrance is slated for spring 2015. The fragrance will likely be distributed in retailers where Robert Graham is carried, and in the brand’s stand-alone stores, said Burns-McNeill.
