Fans of Marc Jacobs Beauty will be seeing a lot more of it during New York Fashion Week: the brand has inked a deal with luxury beauty app Vênsette to be their exclusive makeup partner during New York Fashion Week.
Vênsette and Marc Jacobs Beauty will be promoting the partnership on a variety of social platforms, including Instagram and the Vênsette app.
Through this special-edition partnership, clients will have on-demand luxury cosmetics and expertise at their fingertips, said Lauren Remington Platt, Vênsette’s founder and chief executive officer. “Partnering with Vênsette during New York Fashion Week allows us to showcase Marc Jacobs Beauty’s innovative formulas, textures, and next-generation performance through their team of professional artists,” said Catherine Gore, global vice president and general manager of Marc Jacobs Beauty. “It’s a strategic way for us to deliver best-in-class beauty to a highly engaged audience.”
“Today’s discerning, affluent customer seeks a seamless luxury experience in all areas of their lives — not just in their closets, but in everything from modes of transportation, booking travel to their beauty routine,” said Platt, who founded the service in 2011. “Our exclusive partnership with Marc Jacobs Beauty brings together the latest fashion-forward product with the most trusted on-demand beauty services for Fashion Week.”
Vênsette’s most recent partnership was with hair tools company GHD.
