Latest in Color Cosmetics
RMS Beauty Launching Powder Eye Shadows, Starts Selling at Sephora.com
The non-toxic beauty brand founded by Rose Marie Swift is also expanding with Bluemercury and nordstrom.com.
Stila Targets Older Demographic With Brand Revamp
The makeup brand has shifted from whimsical packaging to matte gold to reach a broader demographic.
Fall 2016 Beauty Trend: Can’t Be Tamed
According to The NPD Group, prestige lip color sales spiked 19 percent in the 12 months ending in April 2016.
Shiseido Signs Deal to Acquire Laura Mercier, ReVive
Laura Mercier makeup artist brand drives the deal.
Nars Enters Kim Kardashian’s Mobile Game
Players of Kim Kardashian: Hollywood can create makeup looks within the game and click through it to a Nars…
Tarte and Bunny Meyer Link for Palette and Lip Paints
The makeup brand believes the collaboration with the digital personality Grav3yardgirl whose audience on…
Benefit Launching 45-Item Brow Makeup Collection
Benefit is releasing a massive 45-item brow makeup collection next month and held a major launch event last…
Latest Becca x Jaclyn Hill Collaboration Did $3.5 Million in Sales with Online Launch
Becca x Jaclyn Hill Champagne Collection Face Palettes and Shimmering Skin Perfector Liquid Champagne Pop…
Jaclyn Hill and Becca’s Latest Collab Had $1 Million in Sales in 90 Minutes
The beauty influencer launched her new Champagne Collection Face Palette for Becca Cosmetics, with a handful…
Millennials Want Real Beauty, Says Nudestix Founder Jenny Frankel
When her teenage daughters didn't relate to the models in beauty advertisements, Frankel spotted an opening…
Anastasia Leverages the Power of an Arched Brow
Soare arrived in America with a passion about eyebrows and a lot of determination.
IT Cosmetics’ Jamie Kern Lima Stresses Authenticity
Lima attributed her success to the company remaining true to the brand mission — problem-solution cosmetics…
MAC’s Karen Buglisi Weiler on Keeping Faith in the Brand
The hippest of makeup brands works on keeping its cool.
Online’s New Cult Beauty Products
Pat McGrath's Skin Fetish and Kylie Jenner's lip line show power of social media.
MAC Presents Global Trends in Berlin
The three-day event highlighted A/W 2016 styles, and introduced new product innovations.