Latest in Color Cosmetics
Marc Jacobs Beauty Taps Celebrity Makeup Artists as Brand Ambassadors
Michael Ashton, Sarah Tanno and Hung Vanngo will be using the brand's makeup on Adele, Lady Gaga, Selena…
Victoria Beckham, Estée Lauder Expand Partnership
Estée Lauder is going deeper in its collaboration with Victoria Beckham.
Shayla Mitchell Appears at Wal-Mart for Maybelline’s New Mascara
The influencer was there to tout bold lashes, but she's also keen on the retailer's convenience and everyday…
Michelle Phan Readies Em Cosmetics for a Comeback
The OG social-media guru isn't ceding the branded beauty business to the influencers following in her…
Cover Girl Launches AI-Driven Customization App
The app was developed by ModiFace and fits in with the increasing drive for personalization and customization…
Rebecca Minkoff Nails the California Vibe in New Essie Collection
Show at The Grove will feature manicures and nail art designs customers can apply even before the runway show…
Cargo Taps First Influencer for Hawaii-Themed Launch
The brand has signed Anuhea for its You Had Me at Aloha Eye Shadow Palette, launching at Kohl's Feb. 14.
BareMinerals Signs Deal With Influencer Ingrid Nilsen, Expands Range
This is one of the biggest deals between beauty brand and influencer to date.
Palladio Launches on Forever21.com
Fashion leader making headway in beauty.
Kristofer Buckle Has Auspicious Start on QVC
Viewers snatched up 20,000 units from the celebrity makeup artist's beauty line in about 45 minutes.
Benefit Cosmetics’ Brow Translator Interprets Emotions Eyebrows Convey
The brand hopes to build the brow category through social media buzz.
Pixi Beauty Opens Store in L.A.’s Venice Neighborhood
The store is Pixi Beauty's first the U.S. and second worldwide.
Englewood Lab to Add Makeup Manufacturing After Minority Investment From Nihon Kolmar
The business will also share technology from its new investor.
Bite Beauty’s Lip Lab Makes Made-to-Order Debut in California
The customization concept has set up shops in San Francisco and Santa Clara.
Pür Times Product Releases With Influencer Trip
The beauty brand is taking its social-media marketing efforts to the next level.