Latest in Color Cosmetics
YouTuber Latest Social Media Star to Introduce Beauty Collection
Mariale Marrero has multiple English and Spanish-language social platforms commanding more than 10 million…
Online Value Site Sells Beauty for a Buck
Fast-growing beauty web site plans more brick-and-mortar locations, too.
Sephora Targets Millennials, Gen Z With Lip-Balm Launch
Taste Beauty has crafted Felicia the Flamingo for the specialty beauty chain, based off the "bye Felicia"…
Premiumization and Natural Cosmetics Trends Shift the Market for Lakmé
The Indian makeup giant makes a statement with argan-oil-infused lipsticks.
Britain’s ASA Slams Rimmel over Cara Delevingne Mascara Ad
Advertising watchdog called the image of Delevingne's lush lashes 'misleading.'
Rimmel London Gets Edgy With New Brand Identity Campaign
Rimmel London's ambassadors and newly named influencers launch the social effort.
Estée Lauder Teams With YouCam Makeup in the U.K.
Using an augmented-reality and mapping technology, the app offers shoppers a digitally enhanced way of…
Speed Is Key to Retail Success, Says E.l.f. Beauty President John Bailey
The beauty company can bring products to market in as little as 20 weeks.
MAC x Ms Min Bows in Shanghai
MAC Cosmetics' latest Chinese designer collaboration launches in conjunction with the start of Shanghai…
Deck of Scarlet Shows Its Hand in the U.K.
Millennials and Gen X ignite growth of curated palette subscription service.
Nip + Fab Unveils Makeup Range in U.K.
The ethos of the makeup range is similar to that of the skin-care one, offering mass-market shoppers beauty…
Australia’s Inika Organic Eyes U.S. Expansion
The organic cosmetic line aims to be in 150-200 U.S. doors by the end of 2017.
Color Dip: The Newest At-Home Manicure Trend
At-home gels added sales to retail doors. Can Color Dip do the same?
Pat McGrath Launches Outer Space-Inspired Eye Kits
McGrath's Dark Star 006will be launched April 11 at noon.
Nudestix’s Year of China, Retail Expansion
The brand will enter 100 Sephora stores in China and triple overall distribution.