Lena White Ltd., which distributes OPI nail-care in the U.K., has opened a London boutique to carry the brand’s dizzying array of nail colors.
The store, called Colourcopia, opened last month and carries OPI’s entire range of more than 240 nail colors and nail care products, along with the Nicole by OPI range. It also carries a select range of skin care brands, including the premium skin care line Caviar of Switzerland.
The 322-square-foot boutique is located in West London’s Westfield London mall and, alongside products, also offers nail treatments.
“We know the popularity of OPI, especially the nail lacquers, and we felt that no outlet in the U.K. was offering the best selection of colors,” said White of her decision to open the store. “Our flagship [OPI nail bar] salon in Selfridges is very successful, but we wanted a little more control and to be able to choose the products that are stocked.”
