Smokey shadows and unconventional packaging energize the newest eye offerings.
01 POP BEAUTY SMOKEY EYE CLUTCH
Twelve deep to bright shades—formulated with vitamin E and mica in a unique oil-absorbing formula—served up in a portable day-to-evening black clutch. ($32; Beauty 360, Ulta)
02 DIOR JAZZCLUB
This handbag-inspired palette comes complete with eyeliner, eyebrow powder and a medley of smoldering colors inspired by the femme fatales of the roaring Twenties. ($65; Dior Counters)
03 AVON SMOOTH MINERALS EYESHADOW
Available in 13 hues, these buildable loose mineral shadows are infused with antioxidants and vitamins and are safe for sensitive skin. ($10; avon.com)
04 URBAN DECAY INK FOR EYES
The slim gunmetal case houses a mirror, doublesided smudge brush and long-wear cream liner infused with nylon 12 for an easy, crease-free application. ($22; Macy’s)
05 MAYBELLINE NEW YORK GREAT LASH BIG
The classic mascara gets a thicker, full-volume brush and a new volumizing wax formula for longer, darker lashes and a high-gloss shine. ($6.15; mass retailers)
06 GIORGIO ARMANI BEAUTY EYES TO KILL
Designed to be worn separately or blended together, these circularshaped earth tones feature a comfort-binding technology for silky, multidimensional lids. ($58; Barneys, Saks)
07 SHISEIDO MAKEUP LUMINIZING SATIN EYE COLOR
Shiseido’s revamped collection of 15 eye shadows, designed by artistic director Dick Page, features smoothing pearl and a dual-optimzing powder for vibrancy. ($25; Bloomingdale’s, Dillard’s, Macy’s)
08 CHRISTIAN SIRIANO FOR VS MAKEUP SILKY EYE SHADOW
Christian Siriano, last season’s Project Runway winner, introduces a debut makeup collection that, like his designs, is bold and dramatic, with hues inspired by his fall runway show. ($14; Victoria’s Secret)