Creative Nail Design Inc. is changing its colors.
CND, as the firm is now known, has stopped production of all its original nail polish colors and, starting Sept. 1, will begin distributing a new 50-color polish line. According to CND, the change for the brand “allows salons to offer clients more choices while [stocking] fewer total sku’s [stockkeeping units].”
The colors fall into one of four categories: Crèmes, including 40 shades in sheer, semisheer and opaque shades ranging from Brilliant White to Blackjack; Primaries, including Bicycle Yellow, Relay Red and Anchor Blue; Secondaries, including Electric Orange, Greene Scene and Electric Purple; and Chromes, such as Gold, Copper and Silver.
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Along with the new colors, CND is also launching 15 new clear-based nail color shades that are meant to be applied on top or underneath a high-pigment polish, which create a whole new rainbow of hues. Effects, as they are called, fall into three categories: Shimmers, Sparkles and Pearl. CND officials said nearly 5,000 color combinations are possible when combining Effects with CND’s polish line. All of the polishes are said to have competitive quick drying qualities and are free of toluene, formaldehyde and dibutyl phthalate. Along with the new colors and Effects, CND is also launching its newest top coat, Super Matte. The new top coat is said to “give a modern matte finish to any color polish.”
All new items are packaged in flat-back bottles with a rubberized, no-slip top. Brushes will have triangular shaped bristles, which are said to create a smooth stroke for the polish. The colors will be sold for $9 per bottle, Effects for $11 and Super Matte will sell for $8.
Items will be sold in Ulta, Beauty Brand and high-end salons and spas. The original colors will still be available on bebeautiful.com through December.