Fragrance volume is stagnant because usage is down across the U.S. However, beauty executives at NACDS appeared passionate about their scents and using them daily. Here, some scents they were splashing on:
Jim Wuest, vice president marketing, Kinney Drugs: Calvin Klein Euphoria for Men
Joe Magnacca, president daily living products and solutions, Walgreens: Gucci by Gucci
Mike Arnault, vice president customer-centric retailing, Walgreens: Beckham
Joel Carden, executive vice president for Pacific World Corp.: Tom Ford and Prada
Shannon Petree, divisional vice president/general merchandise manager beauty and personal care, Walgreens: Gucci Flora
Peter Columbia, vice president sales, Parfums de Coeur: Most Wanted
Kathy Widmer, executive vice president marketing, Elizabeth Arden: Badgley Mischka
Ingrid Jackel, chief executive officer, Physician’s Formula: YSL Parisian
Bill Baxley, senior vice president of merchandising and marketing, Kerr Drug: Stetson
Yale Martin, category team lead-merchandising, Wal-Mart: Cool Water by Davidoff