Unilever United States has unveiled a new fragrance transparency plan.
It sets out “to provide people with access to additional fragrance ingredient information for its personal-care products,” the Englewood Cliffs, N.J.-based company said in a statement on Tuesday. “The initiative goes beyond labeling requirements to provide in-depth product and ingredient information.”
This involves voluntarily growing its product ingredient lists accessible through SmartLabel, the application giving people information about thousands of products in the food, drinks, personal-care, household and pet-care categories. This year, Unilever is set to include fragrance ingredients that make up more than 0.01 percent of a product’s formulation. Such updates are expected to be finished by the end of next year.
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Each of Unilever’s 1,800 food and mass-market personal-care products in the U.S. are currently included in the SmartLabel database.
Further, Unilever is introducing a new page on UnileverUSA.com that’s meant to provide more information in the What’s in our Products section. Facts there will include the company’s way of developing safe products, explanation about ingredient types, answers to typical queries and access to SmartLabel, Unilever said.
Some of the company’s personal-care products in the U.S. are already voluntarily labeled to meet the European Union’s fragrance allergen labeling regulation. Unilever plans to expand this to each product in its portfolio countrywide.
“Transparency is fundamental to running a sustainable business,” Kees Kruythoff, president of Unilever North America, said in a statement. “Through SmartLabel and What’s in our Products, we are meeting the needs of our consumers who are increasingly mobile, online and actively searching for products that are made responsibly and sustainably.”
“We believe this initiative will help consumers know more about the products they use every day and build further trust for their favorite Unilever brands,” said Tamara Rogers, executive vice president of personal care at Unilever United States.
In the U.S., the Unilever brand portfolio includes Axe, Caress, Clear Scalp & Hair Therapy, Dollar Shave Club, Dove, Noxzema, Pond’s, St. Ives, Tigi, Toni & Guy and TRESemmé.
Unilever generated more than $9 billion in sales in the U.S. last year.