Cosmoprof Hopes Third Time’s a Charm

NEW YORK — Cosmoprof North America kicks off its third annual beauty trade show this weekend in Las Vegas at the Mandalay Bay Resort & Convention Center. From Sunday, July 24, through Tuesday, July 26, thousands of cosmetics and personal care industry leaders will converge to discuss the latest in wellness, hair care, spa treatments, packaging, contract manufacturing, raw material and private label opportunities the industry has to offer. Speakers have been booked to keep show attendees busy, such as Dr. Barry Sears, author of “The Wellness Zone”; Jane Buckingham, founder and president of Youth Intelligence, and Martin Lindstrom, a branding guru. Last year’s Wellness Summit returns, a two-day seminar covering topics on massage, recognizing the early signs of skin cancer, applying the latest beauty business techniques to your business and treating scalp conditions. Laura Zaccagnini, director of internal affairs and strategies for Cosmoprof, said this year’s show had drawn “unprecedented participation from buyers to manufacturers to salon owners.” The show expects exhibitors from up to 30 countries.