Lab Series Skin Care for Men is looking to put a charge into its treatment assortment with the U.S. launch of two new items called Power Brightening Serum Advanced and Power Protector SPF 50.
The duo is designed to brighten the look of skin discoloration, help erase the look of dark spots, visibly even out skin tone and help prevent future discoloration, according to the Estée Lauder Cos. Inc.-owned brand.
“When creating the new Power regimen, we were determined to meet the needs of an increasing number of men who suffer from uneven skin tone in the form of dark spots and various skin imperfections,” said Richard Sawyer, spokesperson and international education director for Lab Series Skincare for Men. “The Power regimen is proven to visibly reduce these skin imperfections and form a powerful brightening regimen.”
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While Lab Series Power products have been a hit in Asia, the launch of Power Brightening Serum Advanced and Power Protector SPF 50 marks a foray by the brand into the brightening market for men in the U.S. At the moment, Power Brightening Serum Advanced is only available at labseries.com.
Meanwhile, Power Protector SPF 50 is carried at selected U.S. department stores as well as on the Lab Series Web site. Both products were launched in March under the Lab Series brand’s Treat category of products, one of four product groupings that also include Clean, Shave and Hair/Body.
Power Brightening Serum Advanced (1.7 oz. for $50) features photosomes, to help repair visible damage caused by UV light; trametes, N-acetyl glucosamine and a an ingredient called The Skin Lightening Blend to address surface discoloration, and Phlorogine, which is described as an algae-derived, natural oil-control ingredient.
Power Protector SPF 50 (3.4 oz. for $40) is designed to help protect the skin against UVA/UVB rays. Like Power Brightening Serum Advanced, it employs trametes, N-acetyl glucosamine and The Skin Lightening Blend. Power Protector SPF 50 also uses whey protein to increase the skin’s barrier strength.