PARIS — Jérôme Leloup has been appointed chief marketing officer at Charlotte Tilbury Beauty.
The news comes just a few days after Demetra Pinsent left the Charlotte Tilbury brand following 14 years as its chief executive officer. The brand in a statement said Pinsent had decided to leave to pursue new opportunities.
Tilbury, meanwhile, maintains her role as president, chairman and chief creative officer at her brand.
Related Articles
Leloup over the past six years has served as vice president of Rabanne at Puig, which owns both brands.
“I have long admired Charlotte’s vision and entrepreneurial spirit, and I look forward to working closely with her to further establish the brand as a leading force in global beauty,” Leloup wrote in a LinkedIn post Friday afternoon.
Leloup, who is relocating to London from Paris, in the post shared pride in having led the Rabanne brand past the 1-billion-euro sales mark.
As previously reported, Puig’s fourth-quarter 2025 sales, which grew 6.2 percent in reported terms and 9.8 percent on a like-for-like basis, were spurred by its makeup business
Makeup was Puig’s strongest-growing segment in 2025. It represented 17 percent of group sales, making 845 million euros, a 10.7 percent increase in reported terms and 13.7 percent gain year-over-year on an organic basis. Charlotte Tilbury contributed most to that. Marc Puig, Puig CEO, described the brand’s performance as “exceptional” during a call with analysts and journalists on Feb. 18.
Charlotte Tilbury ranks number one among prestige makeup brands in the United Kingdom and third in the U.S.