“For Wes Gordon, I was thinking about separates for the face,” said James Kaliardos for Maybelline. “Comfortable, luxurious separates. Like Wes’ clothes, the way you would put on a cashmere scarf or your favorite sweater, but to think of makeup that way.”
Kaliardos applied Dream Wonder Foundation to the skin for a silky finish. Then, he strengthened the eyebrows by brushing them up with Colossal Chaotic Mascara and the Brow Precise Pencil. “[The brows] are meant to appear smoky and not too linear,” noted Kaliardos. He added Fit Me Blush to the cheeks and topped the lips with a matte lipstick called Nude Embrace. “It’s about building your face in a comfortable way,” he added. “So it adds to your day instead of being an obligation.”
Taking on a Nineties vibe, Syd Hayes of L’Oréal Professionnel fashioned an undone low bun. “I wanted the girls to not feel too restricted,” noted Hayes. He gave them all a center part so the models all looked the same. “There’s definitely a grunge feel to it,” he added. Hayes used the Mythical Oil throughout the hair to give it a lot of shine. Then, he combed it with his fingertips into a low ponytail. Finally, he twisted the hair in a small messy knot at the nape of the neck. “[Gordon] didn’t want anything to feel too structured,” said Hayes. “He wanted it to feel like the girls had done it themselves.”
Rita Remark for Essie took the colors directly from Wes Gordon’s designs and coordinated the collection with the nails. “There’s a spectrum of grays and a spectrum of violets and plums,” said Remark, “so we played off of that.” She applied two coats of a dark grey called Smokin’ Hot and layered it with a matte topcoat. To finish, she painted a thick vertical line in an iridescent violet shade called Sexy Divide in the center of the nail to add a graphic touch.