Harry Winston is flexing its charitable muscles.
The fine jewelry and high-end watch brand has teamed up with The Foundation for AIDS Research, also known as amfAR, to create two limited-edition timepieces for men and women, which are available starting today.
The men’s watch will be a part of Harry Winston’s Midnight Collection and features a navy blue dial with a multicolor gradient and a 42mm white gold case. The multicolored dial represents amfAR’s Countdown to a Cure campaign. The 32mm women’s style is set with 12 diamonds and 19 gemstones ranging from rubies and sapphires to spessartite garnets.
Only 20 of each watch will be made and both styles will be available exclusively at Harry Winston stores. The men’s watch will retail for $21,200 and the women’s model will retail for $16,200, with 20 percent of retail sales benefiting amfAR.
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“Through Harry Winston’s support, amfAR has been able to make significant research investments into cutting-edge research studies that address the remaining road blacks to a cure,” said Harry Winston’s chief executive officer Nayla Hayek. “It is our hope that through our continued partnership, amfAR will be able to advance its efforts to end the global HIV/AIDS epidemic, giving millions of individuals around the world a more brilliant and healthy future.”
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This is the first time Harry Winston has collaborated with a global organization on a product. The brand formed a three-year partnership with amfAR in January 2015 to support the nonprofit and its Countdown to a Cure initiative, which has a mission to end the global AIDS epidemic by 2020. AmfAR is known for its lavish galas and support from the fashion industry.
“We are deeply grateful to our friends at Harry Winston for their partnership and support,” said Kevin Robert Frost, amfAR’s ceo. “The AIDS epidemic continues to take lives with every passing minute, so the Countdown to a Cure timepiece is a fitting symbol of the urgency with which we’re pursuing our goal of a cure for HIV.”