Lugano is celebrating its real-life clients for its latest campaign.
The Newport, Calif.-based high jewelry brand revealed on Monday its new campaign titled “Simply One of a Kind,” which stars several of Lugano’s real-life clients. The campaign was photographed by Platon.
Lugano wanted to work with its clients for the campaign to celebrate “individuals whose values and accomplishments reflect the brand’s commitment to excellence, community and meaningful impact.”
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“It was a true privilege to showcase the extraordinary, yet humble qualities of our clients,” said Moti Ferder, the chief executive officer and cofounder of Lugano. “At Lugano, we value community above all, and the opportunity to highlight the shared values we have with these remarkable changemakers was incredibly rewarding.”
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The campaign features Andy Warhol muse and art collector Jane Holzer; cofounder of BET Sheila Johnson; equestrian and philanthropist Georgina Bloomberg; health care advocate Ellen Crown; philanthropists Ling and Charlie Zhang; art collector Nancy Magoon; and philanthropist Pernilla Ammann.
“Our jewelry is as unique as the individuals who wear it, distinguished by exceptional craftsmanship and visual impact,” Ferder said. “Lugano is dedicated to making a meaningful difference in the world, and both our pieces and our clients are truly one of a kind.”
The campaign comes just before Lugano celebrates its 20th anniversary next year. Earlier this year, Lugano opened its first international salon in London’s Mayfair. Lugano has other locations in the U.S. in Aspen; Palm Beach, Fla.; Greenwich, Conn.; Washington, D.C. and other cities.