Labubu isn’t the only in-demand luxury plush toy on the market. For the consumer who loves all things wellness, Fancy Teddy is the one to collect.
According to research from Circana at the beginning of 2025, “kidult” buyers, or adults who spend on the toys or collectibles category, are thriving. Sales for collectable toys peaked in 2024 with predictions to continue rising in 2025 and 2026. The research found that these consumers were particularly drawn to feel-good toys with top-gaining properties reflecting trends that tap into mindfulness and better mental health.
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Created by Jeffrey Men to bridge the gap between wellness and toys, Fancy Teddy meets these needs with a thoughtfully designed plush toy at the intersection of wellness, Pop Art and high design. They are made in the U.S. with high-quality materials including cotton bouclé, genuine cowhide leather, velvet, an organic kapok filling and healing crystals.
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Currently, Fancy Teddy is sold directly direct-to-consumer with just seven limited drops released. The top markets for Fancy Teddy have been California, New York, Austin and Denver. Fancy Teddy can also be seen at the Orange County Museum of Art where it is recognized for its design.
While it has been called a “teddy with good vibes” and praised by Bravo stars including Ariana Madix and Lindsay Hubbard, Men said that the bear represents much more. Inside each bear are three crystals selected from a range of 50 healing crystals, known for grounding and calming properties, making each Fancy Teddy unique.
Men said that when he puts Fancy Teddy out into the world, each with their unique properties, he believes that “the right one will find you.” Each customer receive the bear with crystals. Differentiating itself from other luxury plush collectibles on the market, Fancy Teddy is sharing a message of wellness.
“It’s that emotional connection,” said Men. “It’s having something that you take on your journey of life. And that’s my whole story with Fancy Teddy. It’s the healing journey of my life and if other people can connect with that aspect, the childhood nostalgia, and something that’s going to last, it’s that connection to having that stuffed animal that we all grew up with at some point.”
As the brand grows Men told WWD that he is careful about maintaining the integrity of Fancy Teddy — both physically and in its ideology. For example, in meeting the demand for a smaller version, Fancy Teddy released a “mini” standing at just 4 inches tall, compared to the 12-inch height of the brand’s standard version. While the size is ideal to hang from a handbag, to do so the wearer would need to use the brand’s protective pouch to clip it on.
“I want the integrity of what I’m doing, the artistry and the careful touches,” said Men who added that it will remain important for Fancy Teddy to maintain its message at all phases of growth.
Looking ahead, Men said that Fancy Teddy will stay in the wellness space with potential to create in new mediums. “I’m looking at potentially releasing my own animations. I’m working on like a whole storyboard of like the concept, and I think that might be like the next progression.”