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LYCRA® dualFX® technology helps denim makers deliver on consumer expectations, a key factor in generating…
Mavi Taps New Face for Fall Campaign
For Fall/Winter 2018, Mavi has brought back supermodel Romee Strijd as the face of its campaign.
Innovation Drives Calik Denim for SS ‘20 & Beyond
Ever Evolving is Calik Denim's motto, and the company's guiding principle is evident in everything it does.
Nashville Denim Days Offers a Peek At The Future of Blue
This weekend, Nashville made a name for itself as not just a music city, but a denim city.
Performance Textile Fair Expands Exhibitors, Welcomes Tennis Buyers
The Performance Textile Fair will welcome more exhibitors as well as additional buzz thanks to a new…
LYCRA® dualFX® Technology Delivers on Consumer Expectations
Consumers crave comfort, quality and recovery from their jeans and LYCRA® dualFX® technology delivers.
Sustainability Reporting: Communicating Progress Effectively and Transparently
Developing appropriate and representative sustainability reports is almost as important as continuing to take…
Choochai’s Tencel Indigo Scarves Are Starting to Turn Heads
If ever there was a scarf for a true blueblood to fawn over, it would be the indigo creations coming from…
No Blues for Blue Jeans Thanks to Enthusiasm for Authentic Cotton Denim
Like jazz, the blue jean is an American original with global appeal creating by some projections $130 billion…
Dismantling Perceptions of Unappealing Sustainable Collections
The industry must find ways to bring seasonal denim trends to life in a sustainable way.
Top 5 Things You Need to Know About Saitex
Saitex is drawing attention and becoming increasingly prominent as one of the sector's most sustainable…
Understanding and Preventing Quality Fade
Quality fade is a subtle but progressive deterioration in product quality over time, resulting from…
LYCRA® dualFX® Technology: From Evolution to Revolution
The latest innovation under the LYCRA® dualFX® umbrella, LYCRA® FREEF!T® Technology, makes jeans easy wear…
Avoiding Last-Minute Plans for Supply Chain’s Last Mile
By treating the first mile as strategically as the last mile, companies will find fewer surprises, more…
Digital Transformation in the Age of Industry 4.0
In the era of Industry 4.0, changing the way brands develop, produce, and market their fashion lies in…