More From Sharon Edelson
QVC: the Ride Gets Bumpy
NEW YORK -- Is the bloom off the rose, or has QVC simply run into a pothole on the electronic superhighway?
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QVC: Yet More Ways to Shop
NEW YORK -- Realizing it can no longer be a single-note company in an increasingly cacophonous home shopping…
DVF’s TV Shopping Crusade
NEW YORK -- Diane Von Furstenberg is a woman on a mission.
She wants the world to know that television home sho
…
WWD Recommends
Newsday, Nynex in Venture for Online Shopping Service
NEW YORK -- Newsday and New York Newsday have agreed to begin a joint venture with Nynex to offer interactive…
Catalog 1 Lures Upscale Shopper
NEW YORK -- The most elusive commodity next to available cable channels would seem to be upscale television…
That’s Sell-O-Tainment
NEW YORK -- While the distinction between entertainment and selling has often been fuzzy, TV producers are…
On-Q: at that Awkward Age
NEW YORK -- Unlike some of the new home shopping services that were several years in development, On-Q was…
Infomercials: Star Light, Star Blight
NEW YORK -- The stature of a star is no guarantee of success in the infomercials game. In some cases, the…
Costa Resigns as Manager of Revlon Infomercial Unit
NEW YORK -- Steven Costa has resigned as vice president and general manager of the new business development…
Sell-O-Tainment: Tapping the Infomercial Boom
SANTA MONICA, Calif. -- Although the Third Annual Infomercial Conference and Trade Show, held here last week…
MTV’s House of Shopping
NEW YORK - When MTV Networks said in January that it would test home shopping, many people wondered why it…
Service Merchandise, Value Vision Sign Deal for TV Home Shopping
NEW YORK -- As part of an overall strategy to produce programming that drives business at the retail level…
Oracle’s Designs on Fashion
NEW YORK -- The high tech world of Oracle seems as far removed from the fashion industry as its Redwood…
So Many Hucksters, So Little Time
NEW YORK -- The only thing now standing between would-be home shopping networks and millions of potential…
National Media, Value Vision in $150 Million Merger Pact
NEW YORK -- National Media, one of the largest infomercial companies in the U.S., has agreed to merge with…