More From Ritu Upadhyay
Ramadan Is Retail’s New Power Season — and the Industry Is Finally Treating It That Way
From Harrods' exclusive modest capsules and Amouage's limited-batch oud to the rapid rise of online platforms…
Saudi Retail’s New Message to Global Brands: Adapt or Miss Out
At the RLC Global Forum in Riyadh, the region's biggest operators laid out a new reality: the era of…
EXCLUSIVE: Johan Lindeberg and Princess Noura bint Faisal Al Saud Unveil Jay3lle, a New Label Launched From Riyadh
The veteran creative director behind J.Lindeberg and Blk Dnm has moved permanently to Saudi Arabia to build a…
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Founded by makeup artist Yara Alnamlah, the skin-first brand debuted its full collection alongside two…
Kering and Saudi Fashion Commission Take Generation Award Regional
After a successful Saudi launch last year, the luxury conglomerate broadens its hunt for sustainable fashion…
Dubai Mall Festival of Fashion Awards Honor Shah Rukh Khan, Armani Legacy and Brunello Cucinelli
Reem Acra opened with an archive runway show as Emaar chairman Mohamed Alabbar revealed plans to renovate…
Angélic Vendette Named Chief Marketing Officer of Four Seasons Yachts
The luxury hospitality brand tapped the Farfetch and Alo Yoga alum to lead marketing as it charts its course…
Rosemin Beauty Launches With a Focus on the Underserved Warm Complexion Market
The Dubai-based founder is leveraging 25 years of luxury industry experience to fill a gap in prestige…
Gisou Lands in Dubai With the Brand’s First Honey Butter Bar
Negin Mirsalehi's beauty brand is launching its new lip mask with an immersive two-day activation at Dubai…
Saudi Arabia’s Fashion Incubator Enters New Phase
The Saudi 100 Brands program is shifting its focus to scalability, global competitiveness and…
EXCLUSIVE: Patrick Ta Beauty’s Middle East Moment Has Arrived
The celebrity makeup artist's brand expands to 34 doors across UAE, Saudi Arabia, Kuwait and Qatar, with its…
Saudi Arabia Bets on Bio-materials in Bid to Lead on Sustainable Fashion
A new textile made from Red Sea algae signals the Saudi Fashion Commission's ambitions to build a full…
Saudi Arabia Bets on Bio-materials in Bid to Lead on Sustainable Fashion
A new textile made from Red Sea algae signals the Saudi Fashion Commission's ambitions to build a full…
Ring Ring: SNL Star Chloe Fineman Is on the Line
The comedian has partnered with Moxy Hotels on a series of bedtime stories available via in-room rotary…
Cardi B Makes Saudi Debut in Custom Gaurav Gupta Couture at MDLBeast Soundstorm
The rapper's ensemble balanced modesty with her signature drama for her first performance in the Kingdom.