More From Rachel Strugatz
Tumi Opens Flatiron District Store
The 1,800-square-foot store will be the brand’s first to employ a new merchandising concept.
Balmain Gets Social
The storied French fashion house is taking to Facebook and Twitter, launching accounts on each digital…
Marchon to Buy Dragon Alliance Brand
Deal moves the company into sports performance eyewear category.
Guess Inc.’s Social Strategy
The company is focused on continuing to expand its fan base across social media platforms.
Watch Companies Launch Digital Initiatives
Three long-established, high-end brands are kicking up their online presence.
A New Market for Exotics
Clever techniques and fresh options in skins are making exotic products more affordable for a broader…
Samsonite CEO Tim Parker Talks Strategy
Executive credits the introduction of region-specific luggage as instrumental in helping the company’s sales…
Havaianas Celebrates 50 Years
The brand marks its birthday as June 14, 1962 — the day the intellectual property patent on its “Original”…
Christian Louboutin’s Cinderella Moment
In honor of Walt Disney’s rerelease of “Cinderella” on Blu-ray and DVD, the designer will create his own…
AHALife Lands $10.1 Million in Funding
The cash infusion was led by Japan’s largest e-commerce company, Rakuten.
S-Commerce’s New ‘Like’
Graphite, a new platform with enhanced social action buttons that aims to transform the notion of social…
IWC Opens First New York Door
The more than 3,000-square-foot, two-story location on Madison Avenue is the brand’s third U.S. store and its…
Flash Sale vs. Local Sale: One Model Outperforms
When it comes to fashion online, it might be better to think national rather than local.
Victoria Beckham’s Social Whirl
The designer chats with WWD about launching her brand's Facebook page, her Twitter strategy and her favorite…
The New Faces of Girard-Perregaux
With upcoming worldwide tour and a new print and online journal, Swiss brand wants to put a youthful face on…