More From Rachel Strugatz
Charlotte Tilbury Launches Fragrance, Taps Kate Moss as the Face
Charlotte Tilbury will launch a fragrance, Scent of a Dream, and she's tapped Kate Moss as the face of it.
Guillaume Jesel Named President Tom Ford Beauty
Guillaume Jesel has been promoted to global brand president of Tom Ford Beauty.
Bluemercury Opens 100th Store
Bluemercury will open its 100th door in Savannah, Ga., this week, with another 40 slated to open through 2017.
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Robin Burns-McNeill is casting aside the traditional marketing strategies that she built her reputation on to…
Marc Jacobs Tries More Decadence
Today is the scheduled debut of Marc Jacobs Divine Decadence, a follow-up to the original handbag-shaped…
Bobbi Brown Turns 25, Launches ‘Be Who You Are’ Campaign
Today kicks off Bobbi Brown's 25th anniversary and the rollout of the company's most significant campaign to…
Carolina Herrera’s ‘Good Girl’ Scent Aims to Make a Mark
"It's So Good to Be Bad" is the tagline for Carolina Herrera's new scent, Good Girl — billed as the biggest…
The Red Door Rebrands, Takes Omnichannel Approach
The Red Door by Elizabeth Arden is kicking off a multipronged rebranding experience, starting with a new name.
Splash Masks: South Korea’s Latest Beauty Import
Masks have a new form factor — concentrated, liquid splash masks that touch skin for seconds — and it's about…
12.29 Scents Brands From Valentino to Cadillac
12.29 creates scents for brands, with clients that range from Cadillac to Valentino.
Creed Launches Long-Awaited Aventus for Her
House of Creed's best-selling men's fragrance Aventus is getting its long-awaited female counterpart, Aventus…
Calvin Klein Launches Deep Euphoria
Calvin Klein is adding to its Euphoria franchise with Deep Euphoria, and it's tapped Margot Robbie as the…
Shiseido Ups Digital Game With ‘Rouge Rouge Kiss Me’
Shiseido's new digital experience, Rouge Rouge Kiss Me, allows two people to kiss their smartphone screens…
L’Oréal Inks 15 Bloggers, Forms L’Oréal League
L'Oréal has tapped 15 digital influencers to take part in a yearlong program, "L'Oréal League."
Jamie Kern Lima’s It Cosmetics Strikes It Rich
With a laser focus on hero products and a distribution strategy that harnesses her personal powers of…