More From Rachel Brown
Elle Fanning’s Makeup Artist Discusses Beauty in “The Neon Demon”
Erin Ayanian Monroe helped Elle Fanning embody a small-town ingenue seeking supermodel stardom in Los…
Paris Hilton Promotes 20th Fragrance and Teases Tech Launches
The reality star turned consumer products mogul celebrated her latest fragrance, Gold Rush, at the Beverly…
Skin Laundry Spreads at Retail
The laser treatment specialist is entering Liberty of London and Sephora.
WWD Recommends
Supergoop Advocates Disclosure of Sunscreen Testing
The brand is providing access to efficacy testing results on its web site for 14 sun-protection products.
Early Reads on Snapchat Lenses Show Success for Urban Decay and Benefit
The advertising overlays encouraged sharing across social media networks, drove interest in products and…
Hillary Clinton and Beautycon Draw Digital Influencers to Town Hall to Encourage Youth Vote
Around 100 social media sensations will gather Tuesday afternoon at L.A.'s NeueHouse to lob questions at the…
Japan’s Sekkisei to Launch at Travel Retail in the U.S.
The Kosé Corp.-owned prestige skin-care brand is entering T Galleria by DFS in Honolulu on Aug. 1.
Benefit’s Big Brow Bang
Industry sources expect the 45-item brow collection to generate $100 million in North American retail sales…
Millennial-led Beauty Brands Carve a New Path
When it comes to attracting young talent in the workplace, it's anything but business as usual.
Show Notes: The Vegas Diaries
Heading to Las Vegas for Cosmoprof NA? Rachel Brown scopes out the latest hot spots—on and off the show…
True Botanicals Removes Retinol Products Due to Ingredient Safety Concerns
The nontoxic skin-care brand was faced with a dilemma upon the discovery its products contained a potentially…
Butter London and Shoes of Prey Partner on Nail Polishes
The polishes inspired by fabrics will launch at Nordstrom to coincide with the department store's anniversary…
Physicians Formula Shares Selfie Secrets on National Selfie Day
The brand recruited YouTubers Jessica Harlow, Deepica Mutyala and Emily Eddington to dole out cell phone and…
ModiFace Launches Facebook Bot for Beauty Customer Service
Artificial intelligence is poised to make a big push in customer service, and the beauty industry is a…
Bobbi Brown Opens Beverly Hills Flagship
The store is the beauty brand's second in the U.S. and first on the West Coast.