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Pete Born

Executive Editor, Beauty

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More From Pete Born

Lionel Richie, VS Angels Celebrate Scents at The Fragrance Foundation Awards

Richie revealed he has a fragrance in the works, and L Brands' Leslie H. Wexner extolled the camaraderie of…

Leslie Wexner On Building an Empire

A freewheeling interview with Leslie Wexner reveals a sharp eye, a well-read mind and enough curiosity to…

Industry Leaders Talk Challenges and Transformation at WWD’s CEO Beauty Summit

Drew Barrymore, a born-again beauty marketer, topped a list of global cosmetics industry leaders who gathered…

Marla Malcolm Beck Searches for the Next Big Idea

The specialty beauty retailer issues a call for more big ideas.

P&G’s Balancing Act of Change

Procter & Gamble learned some hard lessons in finding a balance.

Estée Lauder’s Fragrance Division Taps Patrice Béliard and Cédric Murac

Béliard will tackle global business development and Murac will be responsible for creative strategies.

Bare Escentuals Headquarters to Move to New York

The move is part of a larger reorganization by parent Shiseido, aimed at concentrating resources for greater…

Mother’s Day: A Hint of Fall

Fragrance marketers and retailers head into Mother's Day with an eye toward September.

Drew Barrymore Takes the Star Turn at Beauty Summit

The Hollywood star talks about building a beauty business.

Vênsette Breaks Ground in Internet Beauty Merchandising

Lauren Remington Platt adds a digital dimension to selling beauty in specialty stores.

Pete Unplugged: Moving On Up. Again.

As consumers look for more expertise and individualism in the product landscape, brands across all categories…

Smell Test: Gucci Bamboo

This fragrance attracted a modicum of praise, mostly about its "pleasant" nature, and one judge rhapsodized…

Patrice Béliard Steps Down as President of Beaute Prestige International USA

Beliard has been with the company 16 years, working his way around the globe.

Jill Scalamandre Named to New Post at Shiseido

She will head the new unit with a mandate to expand the footprint of Shiseido's makeup business.

LVMH Signs Rihanna to Create a Makeup Brand

Kendo division to launch a Rihanna brand in the fall of 2017.