More From Pete Born
Lauder Jewels Hit Auction at Sotheby’s
The proceeds, estimated to be in excess of $13 million, will be given to the Breast Cancer Research…
Marni to Launch First Women’s Fragrance
The first scent by the innovative Italian design house will have more than a little bit of a fashion twist.
Drew Barrymore Said to Be Launching Line for Wal-Mart
According to reports circulating in the market, the star’s P&G contract will end in January, and she intends…
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Bloomingdale’s Gives Thanks for Breast Cancer Drive
Formal event thanked those who helped the store raise $1.6 million to fight breast cancer.
Clarins Launches Double Serum Antiaging Product
The new product is being heralded as the needed shot of vitality to cure the brand's anemic standing in the…
Roberto Cavalli Sets Launch for Second Fragrance
The designer hopes to take a bite out of the prestige category this spring with his new scent with Coty, Just…
Linda Levy Joins Perfumania
She will serve as senior vice president and chief marketing officer, after spending three years at Macy’s…
Bernd Beetz Accepts Fragrance Foundation Award
Former Coty ceo smiled through all the jokes about his German accent and ended the evening by saluting the…
Fresh Thinking for Japan’s Mature Market
As Pete Born discovers, savvy marketers are mining new avenues of growth to drive sales.
Versace to Launch Eros Men’s Fragrance
Donatella Versace delved deeply into Greek mythology to find the key to scent’s positioning: unbridled sexual…
Caudalie to Open Two New York Boutiques
The first store will open next week at Lexington Avenue and 74th Street; a second, larger store is scheduled…
George Friedman Dead at 77
The executive helped shape today’s modern beauty industry.
Breast Cancer Research Foundation Partners With Estée Lauder
The 20th annual BCA campaign, which kicks off this week, has several new elements this year.
Dream Ball Raises More Than $2.4 Million
The event benefited the Look Good Feel Better program of the Personal Care Products Council Foundation and…
Nicki Minaj Promotes Scent at Macy’s
The singer faced the screaming throngs of fans at her personal appearance for her scent, Pink Friday, at…