More From Noor Lobad
4.5.6. Skin Wants to Change the Way Skin Care Products Are Formulated for Darker Skin Tones
Galvanized by the makeup industry's strides in shade inclusivity, 4.5.6. Skin wants to bring the same effect…
Meet Gryt, the Expert-led Brand That Wants to Be ‘The Next Generation’s Goop’
The brand aims to demystify puberty for Gen Alpha.
Five AAPI Beauty Creators Pushing the Boundaries of Creativity
These rising makeup artists know no limits when it comes to self-expression.
My Salon Suite to Award $30,000 in Scholarships to Beauty Professionals
The company has teamed with The Professional Beauty Association for the initiative.
Naomi Watts’ Menopausal Beauty Brand Stripes Heads to Sephora
The brand's mission of destigmatizing menopause is claiming new turf.
Inside the 45th Annual Outstanding Mother Awards
The event honored Ulta Beauty's Monica Arnaudo, Estée Lauder's Tracey Travis and Rokt's Elizabeth Buchanan.
EXCLUSIVE: Introducing the L’Oréal Paris League of Experts
L'Oréal Paris has tapped makeup artists of different backgrounds to launch its new talent collective.
Meet Mother Science, the Single-sku Skin Care Brand Founded by a Guitarist, a Violinist and a Beauty Veteran
The brand has raised $6.2 million in funding and aims to change the way hyperpigmentation is treated.
Head & Shoulders Goes Minimalist With First Nine-ingredient Dandruff Shampoo
Beyond treating dandruff, the innovation aims to serve as a foundational pillar of any hair care routine.
Drunk Elephant, Charlotte Tilbury and Rare Beauty Among Top-searched Brands on Brandefy
Known for its product breakdowns and dupe suggestions, the beauty and research shopping app has seen a spike…
Dedcool Is Turning Ouai’s Bestselling Fragrance Into a Laundry Detergent
For just $14, your clothes can also smell like "L.A. sunsets and valet parking."
Sofia Richie Grainge’s Wedding Caused Nudestix Sales to Soar
The bride wore white — and Nudestix Nudie Blush Stick in Sunset Strip.
Sephora U.S. Names Zena Srivatsa Arnold Chief Marketing Officer
She succeeds Deborah Yeh, who transitioned solely to global chief purpose officer in January.
Afterpay’s 10 Most-purchased Beauty Products in March
Dewy looks and a Wednesday Addams-inspired "soft goth" aesthetic continue to dominate the makeup sphere.
Inside Nyakio Grieco’s Unyielding Vision For Borderless Beauty
The serial entrepreneur is steadfast in her mission of cultivating an equitable beauty industry.