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Noor Lobad

Beauty News Editor

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More From Noor Lobad

The Latest Beauty Executive Moves at Revlon, The Estée Lauder Cos. and More

Revlon is adding an entertainment and food industries alum to its ranks; a Lauder exec gets a promotion and…

Who’s Winning the Lip Liner Wars?

As "lip combos" become less of a trend and more of a habit, lip liners have surged in popularity. Here, a…

Teens Want Sephora, Jean Paul Gaultier and CeraVe, Piper Sandler Survey Shows

While the growth of the overall beauty category may be tempering, Piper Sandler's biannual Taking Stock With…

Dr. Idriss Is Heading to Coachella

The buzzy skin care brand will be the official skin care sponsor for the Avalon Hotel and Ingleside Estate in…

Ralph Lauren, Givaudan’s Daniela Andrier to Be Honored at 2025 Fragrance Foundation Awards

Ahead of the foundation's annual awards ceremony in June, a luncheon at Cipriani 42nd Street in New York…

The 6 Need-to-know Hair Launches of Spring — From Color Wow’s Hopeful Next Cult-favorite to the First Curly-hair Curling Iron

As hair care growth continues to outpace that of skin care and makeup, respectively, WWD spotlights six…

When It Comes to Fragrance, Boys, Too, Just Want to Have Fun

March popularity data from Fragrantica shows men's fragrance fans are engaging heavily with offerings across…

Rare Beauty, ColourPop Among Makeup’s 10 Buzziest Brands in February

A breakdown of the top 10 U.S. makeup brands by social media buzz in February, per CreatorIQ.

The Lip Craze Has Come Full Circle: Balms Are Back

After a years-long trend toward treatments, oils and glosses, data indicates the lip care category is seeing…

An Ohio-based Nail Salon Is Getting in on Biotech Hair Repair

Formerly known as The W Nail Bar, the company has rebranded to Goddess Maintenance Co as it expands services…

The Latest Beauty Executive Moves at Beauty Pie, Anastasia Beverly Hills and More

Vegamour has tapped a K18 alum; TikTok-viral BelliWelli is bolstering sales efforts with a new appointment…

Meet the Rising Fragrance Brands Netting Millions in Sales on TikTok Shop

From Arab-inspired Lattafa to Sol de Janeiro dupe brand Sttes, data from Charm.io shows fragrance brands…

How Private-label Beauty Quietly Became Sexy

Retailer-owned beauty lines are gaining status as young and affluent consumers increasingly take to the…

The Fragrance Foundation to Host Inaugural Pop-up Gallery and Shop for National Fragrance Day

The Madison Avenue pop-up will be open to visitors Friday through Sunday, with participation from brands…

Huda Beauty, L’Oréal Paris Among Top 10 Brands on Social in the U.K.

On the heels of a buzzy event in Dubai celebrating the brand's latest Ube collection launch, Huda Beauty took…