More From Layla Ilchi
CEW Product Demo Introduces New Categories, More Indie Brands
More than 800 products from 433 brands were showcased to be chosen for the CEW Beauty Awards.
Anastasia Beverly Hills, Farsali, Brazilian Bond Builder Receive Top Spots in January Earned Media Value
Tribe Dynamics' January report highlights the makeup, skin- and hair-care brands that recorded the most…
Barneys New York Unveils Conscious Beauty Category
The category includes clean and natural beauty and ingestible supplements from 17 brands.
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Kate Spade New York Unveils In Full Bloom Fragrance
Laura Dern, Tavi Gevinson and Sasheer Zamata are the faces of the campaign.
L’Oréal USA Appoints Gretchen Saegh-Fleming as Chief Marketing Officer
Saegh-Fleming has been promoted from svp of digital and marketing at L'Oréal's luxe division.
Interparfums Inc. and Guess Sign Exclusive Fragrance License Agreement
The deal is for a 15-year license agreement for fragrances under the Guess brand.
Jakob Daschek Appointed SVP of Global Creative at La Mer and Bobbi Brown
Daschek assumed the role on Feb. 1.
The Indie Players
As interest in the niche fragrance category grows, indie brands look to fresh ingredients and influencer…
The Body Shop Appoints Andrea Blieden as U.S. General Manager
Blieden's appointment is meant to support the transition of The Body Shop to Natura, which acquired the…
ModiFace Introduces Artificial Intelligence
Founder and ceo Dr. Parham Aarabi explains how the company's technology has been leading to this launch for…
Pixability Discusses How to Win at Video
Tammy Johnson of Pixability outlines different ways brand marketers can grow their consumer base through…
Traackr Gives Insight Into Influencer Marketing
Holly Jackson explains how to use data to work with influencers.
HoMedics Beauty Launches in the U.S.
Under parent company HoMedics, the brand is launching with nine beauty devices.
Video On Demand
Pixability breaks down the beauty vlogging universe to see which influencers and brands are winning and…
New York Fashion Week Fall 2018 Beauty Trends: Back to Bold
Color replaced the typical au naturel look on New York Fashion Week's 2018 fall runways — particularly on…