More From Julie L. Belcove
QVC Aims to Build Loyal Beauty Clientele
NEW YORK -- Cocktail party chit-chat about QVC Network can easily turn to dollars-per-minute bravado, but the…
TV Time With Tova
WEST CHESTER, Penn. -- Weather reports have been predicting yet another major winter storm for Pennsylvania…
Penney Ready to Cultivate Earth Preserv in Bath
NEW YORK -- Intent on building its bath shop concept, J.C. Penney Co. is launching a line of eco-friendly…
Tiffany Enters Bath With Spa Collection
NEW YORK -- Tiffany & Co. is taking its concept of luxury into the bath with a Tiffany Spa Collection…
Lancome Bets on a Mega Moisturizer
NEW YORK -- Lancome is preparing to launch a moisturizer projected to sell more units than any other single…
Laszlo Starts Alpha-Hydroxy Program
NEW YORK -- Erno Laszlo wants women to get with the program.
With that in mind, Laszlo is launching an alpha-hy
…
Polo Sport’s $13M Game Plan
NEW YORK -- Polo Sport is poised to take advantage of a year of big international sporting events -- from the…
Origins Moves to Pump Up its Colors
NEW YORK -- Having made its mark primarily as a skin care line, Origins Natural Resources is now out to…
Master Charge
NEW YORK -- A novel idea when Calvin Klein Cosmetics launched Obsession and Obsession for Men in the…
O De Lancome: a One-Shot Deal
NEW YORK -- To help mark the 25th anniversary of Lancome's eau fraiche fragrance, O de Lancome, the company…
QVC’s Hydron Skin Care Line Starts Strong
NEW YORK -- Intent on developing its beauty business, QVC Network has launched a skin care line that rang up…
Bain Entry Blocks Sun, Adds Tan
NEW YORK -- Bain de Soleil is targeting its latest product, SPF + Color, to consumers who want protection and…
Egoiste Platinum Polished For Bow
NEW YORK -- When the high-decibel 1991 U.S. launch of its men's fragrance Egoiste fizzled in less than a…
L’Oreal Taking Aim At P&G
NEW YORK -- Cosmair is making its first major attempt to loosen Procter & Gamble's grip on the hair care…
Chanel Plans to Unveil Upgraded Lift Serum
NEW YORK -- Lift Serum might be Chanel Beaute's best-selling makeup or treatment product worldwide, but the co
…