More From Jennie Bell
Newsmaker of the Year: Jimmy Choo
Jimmy Choo is no stranger to media attention. But in 2014, the British footwear brand managed to spike the…
Milestone: Redefining the Brooks Product
Surprising results from a biomechanical study put the firm on a new path for shoe development.
Milestone: Retail Hot Spots for Sperry, Stride Rite & More
Wolverine's direct-to-consumer division is on the fast track to expansion, thanks to a leg up from its newest…
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The branded doors continue to evolve with new concepts and digital initiatives.
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The talented staff of Schwartz & Benjamin reveal what it means to work in a family business.
In Person: Pentland Leaders Weigh In
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Trimfoot's retail and licensing partners weigh in on the company’s successful legacy.
Hot Flash: B Brian Atwood
Inspired by the 1981 film Body Heat, the ads tell the tale of a young, gorgeous couple meeting for a secret…
Merrell Milestone: Talking Up the Outdoors
A major ad campaign could help grow brand market share and the outdoor category as a whole.
Milestone: Fresh Ad Talk
Famous Footwear's new marketing message speaks directly to its core audience.
Milestone: Character Driven
Partnerships with some of the biggest names in kids' entertainment have made BBC a leader in the licensing…
Milestone: Linked In
A new ad campaign and increased social media efforts are helping Via Spiga reach a new audience.
Milestone: Personal Notes
To bring the brand to life, Donald and Lisa Pliner are at the forefront of their marketing efforts.
Zappos Milestone: Marketing
As Zappos has grown and matured, so has its marketing strategy.