More From Jeff Bercovici
Ads Take a Wide Angle
NEW YORK — For today's denim brands, it's no longer enough just to sell jeans. What they really want to sell…
Meredith Acquires G+J Titles
After a trying few years, Bertelsmann is ending its presence in the U.S.
Advertising: Getting the Lay of the Land
What publishers are saying about the trends and categories that matter.
WWD Recommends
The Good, the Bad and the Downright Ugly
Round numbers are so overrated — just look at any magazine cover line lately. Sticking to that trend, WWD…
The True Cost of a Lower Cover Price
NEW YORK — Charge less for something and you will sell more units.
That’s hardly a revolutionary concept in…
C Rides Rising Tide
NEW YORK — California already is a state of excess, so it should be no surprise that there are an excessive…
Conde Nast Titles Win Nine ASME Awards
NEW YORK — The biggest surprise at this year’s National Magazine Awards, held here Wednesday at the…
Memo Pad: No Longer Free Lance
NO LONGER FREE LANCE: David Pecker seems to have a thing for collecting out-of-work magazine executives…
Reichl Without Reservations
NEW YORK — When Ruth Reichl’s not eating, she’s writing about eating. And when she’s not doing that, she’s…
Memo Pad: Pyper Blows Town … Poached A La Martha
PYPER BLOWS TOWN: Us Weekly’s masthead, formerly so top-heavy, is slimming down fast. Editor in chief Janice M…
Living in the Shadow of O
In a town where top magazine editors are used to receiving movie star treatment (the good kind and the bad)…
Memo Pad: Join The Crowd … Sand And Fury
JOIN THE CROWD: Open wide, America — you’re about to get another celebrity style magazine crammed down your…
Bad Circulation Bug Starting to Spread
NEW YORK — It turns out Gruner + Jahr isn’t the only publisher with circulation problems after all.
When G+J…
The Lads Soften With Age
NEW YORK — Beginning in the late Nineties, Maxim, Stuff and FHM introduced American magazine readers to the…
Radar Looks Back to the Future
NEW YORK — Maer Roshan wrote the editor’s letter in the first issue of Radar magazine on March 19, 2003 — the…