More From Hattie Hayes
How Brand Licensing Keeps Retailers Visible In A Shifting Landscape
Experiential marketing, like pop-up shops and social-media integrations, is one way brands can use licensing…
Brands Are Turning to Consumers to Help Them Solve for Fit
Following customers' lead is the key to accurate fit and sizing for companies like MySizeID, True Fit and Fit…
Born Online, These Tech Innovations Drive In-store Engagement
Macy's, Walmart China and Panera Bread on the tech that makes their stores tick, making them faster, more…
WWD Recommends
Why Winning at Omnichannel Starts With Improved QA
In an omnichannel world, footwear companies can't afford to put quality assurance at the end of their to-do…
Why 2019 Will be the Year of Recapturing the ‘Joy of Shopping’
Retail technology executives share how the industry can use tech innovations to go from just removing…
Shoptalk: How Listening to Consumers is Paying Off at Hudson’s Bay Company
Helena Foulkes, CEO of the Hudson's Bay Company, is determined to strengthen her banners by redefining…
At Shoptalk, Digital-First Retailers Explain Why Sustainability Has to be a Top Down Initiative
Next-generation retail brands have a head start on creating sustainably-minded businesses—but being…
Shoptalk: Gap Inc. Is Moving Out of Malls and Into the Future
In a Shoptalk keynote, Gap Inc. CEO Art Peck said compromises and cutbacks are what's kept the company…
Attune’s Fashion Suite Centers on Real-Time Inventory Data
When it comes to legacy technology, no amount of tweaking can alter the fact that old-school systems aren't…
At Macy’s, Physical and Online Retail Share Tactics
Macy's is combining new digital tools in its app with modern merchandising tactics in-store to create an…
Why Buyer’s Remorse is Real and How Retailers Can Curb it
Lighting impacts color perception, so apparel brands need to account for environmental factors that can alter…
Consumers Love BOPIS, But Retailers Fall Short In-Store
Customers may want buy online, pick up in store shopping options, but retailers still aren't getting it right.
The Oscars Red Carpet Has Retailers Thinking Pink
The Oscars red carpet featured several bright pink gowns. Here's how it will impact retail, from fast fashion…
Kering’s Traceability Partnership Paves New Way for Luxury Supply Chains
Supima, Oritain and Kering's partnership has brought materials sourcing and traceability back to the top of…
Texbase Makes Sourcing Trims Easier with Component Connect
Texbase, a collaboration and data management platform for textile manufacturers, expanded its Material…