More From Faye Brookman
Critical Mass: IsaDora Expands Into Minerals
Walgreens has unearthed a new way to draw even more shoppers to its exclusive cosmetics brand IsaDora…
Critical Mass: Bigger Isn’t Always Better in Beauty
New Jersey-based Drug Fair Stores is one of the few regional drugstore chains in America. Although it lacks…
Critical Mass: Mass Shoppers Blur Ethnic Lines
The so-called general market for beauty care is dwindling, according to mass market buyers.
Boots Expands Presence in CVS, Target
Americans like Boots.
Mass Beauty Makers Take Cue From Prestige, Runway
The mass market cosmetics category is undergoing a major overhaul with manufacturers borrowing the best of…
Critical Mass: Starmaker Lands Role in Mass Market
Williams, who starred as Potsie in the TV smash "Happy Days," is hoping to direct his biggest production yet.
Critical Mass: After a Building Shake-up, Cosmetics Show Gets Down to Business
Manufacturers often promise retailers new items so powerful, the ground will shake.
Critical Mass: Simply Bee to Fill Gap in Low-Priced Natural Segment
Burt no longer has the only bees in town.
Critical Mass: ECRM Expands Meetings to Include Packaging
ECRM has done it again.
Critical Mass: Mickey Mouse May Boost Mass Fragrance Sales
Britney and J.Lo gave mass market fragrances a jolt. Can Minnie Mouse, Strawberry Shortcake, Nemo and…
Critical Mass: Shoppers Steering Away From Celeb Scents
Bypassing the plethora of celebrity scents, 13-year-old Kristyn Klinck selected fragrances to give as holiday…
Post-Holiday Crush Can’t Rescue Mass’ Soft Season
Pressured by tough comparisons, unseasonable weather and a shift in shopping patterns, retailers reported…
Critical Mass: Early Results Forecast Ho-Hum Christmas at Mass
Despite being the perfect stop for procrastinators, most mass market retailers did not have the last-minute…
Critical Mass: Sally Hansen Shifts From Nail Care to Whole Body Approach
Sally Hansen wants to mean more to women than well-groomed, lacquered fingernails.
Critical Mass: Health Clinics Seen Pressuring Beauty
The nation's drugstores are in the midst of a major repositioning that could have a long-term impact on the…