More From Faye Brookman
Noah’s Naturals Gets Glossy Makeover
Noah’s Naturals is shedding its green and amber packaging for an upscale floral motif, and expanding its…
Beauty Roundup: January 22, 2010
Research from WSL Strategic Retail shows that, despite some of the hesitancies — like mine — green is…
E.L.F. Taps Social Networks, Expands Range
The company name might be E.L.F. for eyes, lips and face, but it aims to use the power of the mouth to drive…
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Beauty Roundup: January 15, 2010
Many Americans are using their cell phones as a shopping tool, and this trend will undoubtedly impact how…
German Cosmetics Brand Essence Eyes U.S.
Cosnova, a German leader in beauty, hopes that American retailers are ready for something different.
Beauty Round-Up: January 8, 2010
For the first time in at least five years, mass retailers had positive things to say about the fragrance…
Mass Retailers Glimpse Recovery
Several mass retailers, including Target and Ulta, emerged from the season feeling positively jolly.
Rimmel Grows Reach, Launches Largest New Product Mix
Rimmel is launching its largest number of new items ever.
Beauty Roundup: December 18, 2009
If there is a question facing retailers in 2010, it isn’t what will be the hottest product but how to handle…
Image Overhaul: Retailers Roll Out New Formats
Wal-Mart’s Project Impact remodeling plan, Walgreens’ Customer Centric Retail initiative, and Target’s…
Beauty Roundup: December 11, 2009
What makes one brand, one retailer or one marketer stand out from the competition?
Taking ‘Green’ to the Spa
Two trends convinced Tracy Worthington, founder of OoohLaLa of Beverly Hills, to introduce Ec-Oooh-Chic.
Beauty Roundup: December 4, 2009
The WWDBeautyNews team rates the beauty displays at local retail giants like Wal-Mart and Target.
Mass Retailers Rush Into Yule With Promotions
Retailers fear discounting on beauty products could nip at their bottom line.
Beauty Roundup: November 20, 2009
Walgreens is undergoing a major overhaul. From just casual visits during the soft opening, Walgreens has a…