More From Faye Brookman
What to Watch: How Going Mobile Will Impact the Beauty Business in 2018
Beauty has been a laggard in adopting mobile. That's about to change.
What to Watch: Mass Makeup Gets a Makeover
Legacy brands like Cover Girl and Almay are reinventing themselves in the face of heightened competition from…
Look Beauty Focused on Maintaining Number-one Position in Masks
Mass-market mask sales are soaring, encouraging big brands to enter the fray. Smaller brands look to maintain…
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Beauty Differentiation Program Pays Off for Walgreens Boots Alliance
The chain's first-quarter results prove beauty is helping offset sluggish sales in other frond-end categories…
Beauty Apps Clicked in 2017
Brands now see beauty apps as an integral component of their marketing campaigns.
Deck of Scarlet Adds Distribution in Urban Outfitters
Urban Outfitters reached out to Deck of Scarlet on Instagram.
Forever 21 Opens Eighth Riley Rose
Shopping centers are looking to beauty brands to build traffic. Riley Rose has expanded to eight stores in…
Beauty Barrage Builds Buzz for Revolve’s Holiday Pop-up
Beauty brands and retailers find benefits in seeking a third-party to help staff up for events and launches.
Target Opens Up the Doux Hair Care System
Just in time for the holidays, Target is adding a salon-developed line for textured hair.
Sally Beauty Taps Power of Influencers to Push Beauty Growth
Sally Beauty has been on an influencer tour of the country staging product demonstrations. The buzz created…
Seven Salon Features Tunes, Brews, Art and Portia de Rossi
Seven is launching Kente Bond with Portia de Rossi as its Bond Girl.
Ardell Pulls In Artificial Lash Customers With Magnetic Collection
False eyelash sales are on a positive track that should be further powered by magnetic launches.
Augmented Reality Makes the Jump to Beauty Training
Estée Lauder's new AR makeup education, in conjunction with Perfect Corp., will reach its 17,000-plus beauty…
Lessons Learned: Ilana Jivago Reenters Fragrance Business After Cracking Counterfeiters
The Jivago brand is launching fragrances in time for Christmas.
NYX Professional Makeup’s Newest Tool: Virtual Reality Tutorials
The buzzy beauty brand will rollout a virtual reality experiences to 42 stores in time for the holiday…