More From Ellen Thomas
Native Deodorant’s Ali Challenges Perceptions
Millennials can have their rosé and smell like it too — the brunch-themed deodorant goes on sale June…
Battington Lashes Unveils AR-Powered App for Trying On Fake Eyelashes
Users can test and buy lashes via the app.
How Skinfix Got Derms, Millennials on Board
Amy Gordinier-Regan's natural skin-care brand targets skin irritations gets a seal of approval from two tough…
WWD Recommends
QVC’s Mike George Says the Future Is Authentic Storytelling
The brand's chief executive officer stressed building trust with consumers.
Unilever’s Vasiliki Petrou Talks Human Touch in Digital World
The executive vice president of prestige called on brands to "deliver a personal, emotional connection to…
Seed Beauty Founders Say Zero Spend on Marketing Is Best
The creators of ColourPop and Kylie Cosmetics say young consumers tune out traditional marketing.
St. Ives Targets Millennials With SoHo Pop-up
Custom-blended facial scrubs and body lotions are on tap.
Alex Keith Succeeds Patrice Louvet at P&G Beauty
Keith will serve as president of the company's global hair-care business and will lead the overall beauty…
Fragrance Foundation Plots Consumer Involvement
Firmenich's Jerry Vittoria talks social media, home fragrance and scent beads, as well as the category's need…
Hard Candy Cofounders to Launch Smith & Cult Face Category
A highlighter and blush-bronzer duo are launching next month.
Cynthia Rowley and Coola Team Up on Change Sun Care Kit
The proceeds from the Change Sun Care kit will benefit the World Ocean Conservancy.
EXCLUSIVE: Gigi Hadid’s Go-To Makeup Artist Lands Maybelline Deal
The brand signed Erin Parsons as global makeup artist.
Clairol Color Crave Targets Gen Z
The brand is homing in on the mermaid and unicorn hair trends with its January 2018 launch.
Soko Glam Opens Pop-In Shop at Bloomingdale’s
It is the first foray into brick-and-mortar retail for the K-beauty purveyor.
Stand-alone Stores Crisscross Beauty’s New Landscape
Monobrand stores aren't just marketing vehicles — the rapidly growing retail trend is driving sales, too…