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Ellen Thomas

Beauty Editor, Mass Market

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More From Ellen Thomas

Norma Kamali Revives Wellness Brand for a New Generation

Normalife is a healthy lifestyle concept centered on three pillars of wellness — sleep, diet and…

CEW Hosts 25th Annual Beauty Insider Awards

Summer Fridays Jet Leg Mask won the Indie Skincare Beauty Award.

On Instagram, Baths Are Heating Up

Baths are the latest trend in self-care, and beauty brands are benefiting with sales of bath soaks, salts…

Meet the CBD Guru of the Upper East Side

Registered dietician and Daily Habit founder Brooke Alpert is helping emotional eaters trade in Xanax for…

Who What Wear’s First Beauty Brand to Bow at Target

Clean skin-care line Versed is the first to be developed by Offspring Beauty, a subsidiary of Who What Wear…

Kylie Jenner Announces Skin-Care Brand on Instagram

Kylie Skin is an entirely new company separate from Kylie Cosmetics, the post revealed.

Kendall Jenner-Backed Brand Wants to Make Your Mouth Beautiful

Moon, an oral beauty brand, is set to launch in Ulta Beauty stores in May.

7 Sustainable Fragrance Brands Making Planet Earth a Priority

Sustainability concerns run the gamut from ingredient sourcing to carbon footprint reduction and the…

Influence Peddler: A Revamped Aveeno Hair Taps Daphne Oz

The multihyphenate culinary entrepreneur is kicking off her brand ambassador duties with a beach clean-up…

QVC Expands Beauty With Benefits to HSN, Giuliana Rancic Gets Involved

The annual joint charitable initiative is expanding with the addition of HSN and 66 brands participating.

Dollar General Unveils Private-Label Makeup Line

Believe Beauty, codeveloped with Maesa, consists of 150 sku's and is rolling out to nearly all the retailer's…

In 2019, Even Your Toothbrush Must Be Cute Enough to Instagram

The personal-care category is getting more beautiful, as demand swells for chic iterations of basic hygiene…

Cardi B Shares Her Money Advice and Money Problems at Beautycon

In its fifth year in New York, Beautycon hosted its biggest celebrity speaker yet, who gave her genuine…

Goop Goes to Tokyo, Tests Café Concept

Gwyneth Paltrow's megabrand is set to open its first pop-up in Asia on April 19.

Lion Capital Invests in Hatchbeauty

Cofounder Ben Bennett has resigned and sold his stake in the company, WWD has learned.