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Ellen Thomas

Beauty Editor, Mass Market

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More From Ellen Thomas

Credo Cracks Down on Fragrance in Beauty Products

The clean beauty retailer has a new mandate calling for more transparency.

Wellness Central: Ever/Body Aims to Be the Millennial Version of a Med-Spa

Backed by a $17 million in funding to date, including a Series A, the modern take on cosmetic dermatology…

Almay Re-branding Its Re-brand

The launch of biodegradable face wipes represents a new clean and sustainable brand positioning.

When It Comes to Hair, NYFW Embraces Individuality

Boxer braids, cornrows, even head coverings were on display.

The Essential Spring 2020 Makeup Looks From the Runways of NYFW

Check back here for live updates of the essential spring 2020 makeup looks.

New Spring Hairstyles for 2020 From the Runways of NYFW

WWD is breaking out the essential spring hairstyles for 2020, straight from the runways of NYFW. 

Tresemmé Teams With Designers to Tackle Fashion’s Gender Leadership Gap

Jason Wu, Rebecca Minkoff and Cushnie have signed the #WomenLeadTheWay pledge.

Vapour Beauty Re-brands From Makeup for Hippies to Clean and Chic

Under investor Nicky Kinnaird, the 11-year-old organic makeup brand has gotten a makeover.

Johnson & Johnson Beauty Exec Shakeup Amid Restructuring

The division's top global and U.S. leadership have exited the company.

What to Watch: Millennial Female Founders Are Modernizing Vaginal Products

These aren't your grandmother's products.

What to Watch: 8 Mass Beauty Launches for Fall

Brands are deviating from traditional channels to drive sales growth.

Military-Themed Personal-Care Brand Bravo Sierra Gets $6.7 Million in VC Funding

The line, from the Hello Sexy Legs and Harmless Harvest coconut water founders, with nothing priced over $14…

Coty Professional to Launch Vegan and Sustainable Hair-care Line

WeDo Professional is rolling out in September in the Nordic region.

Diptyque Is Making Scented Tattoos

The Parisian luxury fragrance maker is going beyond Baies candles to attract a younger consumer set.

Inside Ulta Beauty’s New Strategy for Emerging Brands

Sparked at Ulta Beauty is the retailer's new platform for up-and-coming brands that are launching in…