More From Elizabeth Doupnik
Will Trump’s China Tariffs Stall Made in the USA?
Experts say the tariffs will spark a domino effect, which might hike up end-prices on household items.
Adobe Summit: Experience Is Everything
At the tech company's annual conference, the necessity of software advancements informed by "customer…
Treat Yourself: Consumers Opt for Premium Products
Nielsen's latest research reveals that shoppers are opening their wallets for items that are perceived to be…
La Jolla Group Taps Emarsys to Unify Consumer Experiences
The active lifestyle company will focus on aligning social channels for flagships brands like O'Neill and…
Consumer Preferences for Low Prices Fade While Desire for Better Experiences Rise
New research revealed that customers are increasingly drawn to brands and retailers that deliver unique…
Report: Wayfair, Levi’s Lead in E-mail Marketing Methods
Research conducted by Coherent Path revealed the retailers and brands that are deploying the most successful…
Social Media’s Evolving Role in Retail: Commerce, Product Testing
As social networks advance in features, so do consumer expectations of retailers in the space.
NYDJ Taps Salesforce to Boost Personalization Features
The denim company will aim to enhance its direct-to-consumer business and elevate its omnichannel presence.
Data Platform Positions DXL to Grow Revenue in Six Months
The specialty retailer is deploying a suite of solutions to more accurately target consumers.
Multimedia Plus Debuts Updated App to Empower Store Associates
The platform offers brand strategies, updated product information, and up-selling opportunities among other…
Report: Retailers Stumble in Delivering Seamless Consumer Experiences
It all boils down to data optimization.
How to Fix Fashion’s Cultural Appropriation Problem
Experts weigh in on why tone-deaf collections continue to occur, if consumers actually care and how to…
Ordre Showroom Deploys VR for Buyers Unable to Attend Fashion Shows
Users of the technology will secure a front-row seat as part of the initiative.
Facebook Predicted to Lose 2.1 Million Millennials, Gen Z-ers in 2018
Emarketer's latest research reveals that younger social users are flocking to alternative platforms.
Consumers Are Evolving Rapidly, How Should Brands Respond?
According to Nielsen experts, brands will be most successful by proactively aiming to engage distracted…