More From Chelsea Dobrosielski
Macy’s, Walmart, Armani React as Omicron Sends Covid Cases Soaring
Though all indicators suggest Omicron produces a milder illness than previous variants, hospitalizations are…
Hoka’s Latest Running Silhouette Focuses on Versatility, Comfort
The Deckers brand touted the "supremely versatile" Kawana as an accessible choice for those hitting the…
The Year in Fast-Food Fashion
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A City Gear store was broken into twice within three days earlier this month. Thieves reportedly took more…
New Balance Faces Another ‘Made in USA’ Class-Action Lawsuit
The litigation targets seven specific sneaker models, six of which explicitly include "Made in USA" in their…
Why Virtual Under Armour Sneakers Are Selling for Tens of Thousands of Dollars
Under Armour's first NFT collection gives owners access to digital sneakers that can be worn across multiple…
Nike Expands Megan Rapinoe Partnership, Signs First College Athlete
Nike said the journey it's on with Rapinoe "signals a major shift in how we partner with athletes" and could…
Sotheby’s Sells Out-of-This-World New Balance Sneakers for $13.2K
The shoes, inspired by the Netflix film "Don't Look Up," were customized with fragments of a 4.5…
Pacsun Turns to First-Party Data as Third-Party Cookies Crumble
Pacsun co-CEO Mike Relich said SoundCommerce's latest platform is allowing it to measure what it once relied…
Nike Feels Heat From Vietnam Closures, But Assures Reopening On Track
The footwear giant said it canceled production of roughly 130 million units due to the Covid-related factory…
Puma Drops ’90s-Fueled Collab With Dua Lipa, Celebrates Formula 1 Stars
Puma released a colorway of the Speedcat Pro Spectra in Lewis Hamilton's honor days ahead of a controversial…
Adidas Lifts the Veil on NFT Strategy With ‘Into the Metaverse’ Drop
The company plans to tie NFT ownership to exclusive access to certain physical goods. Forever 21, meanwhile…
Adidas x Allbirds Low-Carbon Running Shoe Now Commercially Available
"Our ambition is to take Futurecraft.Footprint from moonshot concept to something that sparks systemic…
Nike, Converse Settle Lawsuit Against Sneaker Customizer
A former Nike employee agreed to a consent judgement that says his customization business infringed on and…
Burberry Tests Brand Power With Rental and Resale
Once maligned for burning some of its unsold inventory, Burberry is getting into the circular economy with a…