More From Catherine Salfino
Quality & Durability Sought for All That Back-to-College Stuff
As today's undergrads arrive to campus, they'll be ferrying in all the comforts of home.
Beyond Price: How to Deliver to Parents & Kids This Back-to-School Season
Retailers should expect shoppers to be scoping out sales and promotions, yet still seeking value and…
The Rise of Plastic-Free Fashion Amid Health Concerns Associated with Synthetic Fibers
Questions are being raised about health and environmental issues associated with synthetic clothing.
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Why Natural Fibers are a Fashionable Option During Plastic Free July
For fashion, Plastic Free July is a time to take stock of the fibers and textiles used to make today's…
Cotton and the Supply Chain: Challenges & Opportunities in 2025
Tariffs, and the uncertainty around them, represent the latest challenge to the fashion industry and cotton…
This is How Brands Can Ride the Wave to Help the Oceans
World Oceans Day, celebrated annually on June 8, aims to raise awareness about the ocean's health and the…
How These Brands are Winning with Co-Created Content
Cotton Incorporated has engaged in many co-creative campaigns to tell the story of both cotton, as well as…
The Evolution of Denim: Celebrating Blue Jean’s Birthday
Later this month marks the birthday of one of fashion's most iconic pieces: the blue jean.
Top Reasons for Brands to Commit to Natural Fibers
As part of their commitment to the environment, fashion brands are making conscious material choices.
This is the Fiber Gen Z Prioritizes While Embracing Authenticity & Sustainability
Two-thirds of Gen Z consumers say cotton is their favorite fiber or fabric to wear, according to Cotton…
These New Technologies are Elevating Consumers’ Favorite Fiber
New technologies and treatments are keeping cotton at the forefront of functionality, all the while…
Here’s Why Consumers Prefer Natural Fibers for Home & Beyond
In the home décor market, one thing that remains timeless is the consumer preference for natural fibers…
Why These NYFW Designers Use Cotton For Fall Collections
New York Fashion Week recently wrapped, and it's clear that natural fibers like cotton will be having a…
Here’s Where (And Why!) In-Store Shopping is Most Popular
Despite e-commerce's ease and convenience, most consumers prefer to purchase apparel in-store.
At NRF’s Big Show: Holiday Recap & What’s in Store for 2025
This year, nobody got far into the event without hearing about new iterations of retail AI, the latest in…