More From Cara Kagan
Dana Gives Bath and Body Line a Summer Tryout
NEW YORK -- Instead of committing itself to a permanent bath collection, Dana Perfumes is getting into the…
Maybelline to Expand Shine Free’s Base
NEW YORK -- Maybelline is hoping that since oily skin doesn't necessarily disappear at the age of 20, the…
Prescriptives’ Extraordinary: a Serious Lipstick
NEW YORK -- Prescriptives has always taken pride in the shades of its lipsticks. Now it also wants to be…
Getting the Vitamin Treatment: Cabot Energizes Moisturizers
NEW YORK -- Cabot Laboratories Inc. wants consumers to take their vitamins. But the company also wants to…
Skin Care Boosted into a Higher Orbit
NEW YORK -- The days of women using just a simple moisturizer are over.
At least that is the assertion of the m
…
Lauder’s Maximum Coverage
NEW YORK -- When Estee Lauder first created its Maximum Cover Lightweight Makeup, the company felt it would…
Clinique Redraws its Lipstick Lines
NEW YORK -- Following the success of last year's Long Last Lipstick launch, Clinique is set to overhaul the…
New Goutal Strategy: One Scent at a Time
NEW YORK -- Annick Goutal is carving a separate identity for each of its 16 scents.
Based on the success of a…
Revlon Puts Fire & Ice in 2 Scents
NEW YORK -- Revlon is out to ignite its less-than-sizzling mass fragrance business with the most ambitious…
Coty Cooks up 2 Fall Launches
NEW YORK -- Coty Inc. is not about to be caught napping.
The company, which has had a string of mass market…
Pesin Maps Pavion’s Fragrance Debut
NEW YORK -- Just a little over a month has passed since Pavion Ltd. named Lawrence Pesin executive vice…
H2O Draws a Bead on Men
NEW YORK -- Following the success of its Mariel women's scent last year, H2O Plus will now make waves in the…
Fragrance Firms Start Making Scents
NEW YORK -- The mass fragrance market, dry as a desert last year, is finally getting some rain.
While an…
L’Oreal Turns up Fragrance Volume with V
NEW YORK -- Having built a business on treatment and color cosmetics, the L'Oreal division of Cosmair Inc. is…
Almay Takes Time-Off for Anti-Aging
NEW YORK -- Rather than addressing the anti-aging category with an alpha-hydroxy acid product, as many mass…