More From Aria Hughes
Why Jerry Lorenzo Opted to Design a Basketball Shoe for Nike
The sportswear company usually taps creatives to design lifestyle sneakers, but Lorenzo's Air Fear of God 1…
Former Free People and Blackstone Staffers Unveil Bra Brand
Cuup is one of many bra brands attempting to be the antithesis to Victoria's Secret.
Women’s Designers Embrace Men’s Market
Some brands offer men's-specific collections while others are gender-fluid.
Stefano Pilati Lets Loose With New Brand, Random Identities
The designer spoke about why he introduced Random Identities and if he would ever work for a luxury brand…
ComplexCon 2018: What People Bought
ComplexCon shoppers detail what they wanted to buy, brands they are into and how companies should speak to…
ComplexCon 2018: The Top Drops
An outline of the hottest releases this year at ComplexCon.
ComplexCon 2018: More Focus on Women
There were more booths and activations dedicated to women and beauty brands, which was a new development for…
ComplexCon 2018: Streetwear Has Transcended. Now What?
The category's broader acceptance was magnified last year. This year brands and designers are figuring out…
ComplexCon 2018: Sneaker Brands Lean Into Heritage, Influencers
Nike took a leave of absence, but Adidas, Puma and Reebok, which showed for the first time, released updates…
Virgil Abloh Thinks Streetwear Can Be a Trap
Abloh credits his success to defying convention and being in constant communication with his customer.
How ThirdLove Fosters an Inclusive Bra Shopping Experience
Cofounder Heidi Zak believes she can build a multibillion-dollar intimate-apparel business without physical…
How Ssense Uses Data
The retailer, which receives 32 million page views each month, is focused on optimizing the customer…
Cardi B Signs Reebok Deal
While the specifics of the partnership haven't been revealed, Cardi B will help push Reebok's Aztrek sneaker…
MeUndies Shifts Selling Model
The underwear brand is focusing less on subscriptions and more on memberships.
Dr. Martens Introduces Wintergrip
The collection features details that help the shoes perform well in winter weather.