More From Aria Hughes
Does the Women’s Streetwear Category Have Growth Potential?
Men's brands are looking to the women's category to expand business, but it's yet to be determined whether…
Timberland Introduces New Boot Style With Nationwide Brand Activation
To celebrate its limited-edition Ghost White style, Timberland is deploying ice cream trucks across the…
Tommy John Expands Underwear Offering
The men's underwear brand will open its first store at the King of Prussia mall and is launching a new…
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Rosa Cha Relaunches in the U.S.
The Brazilian swimwear brand is making its way back to the U.S. market.
Victoria’s Secret Details Next Fashion Show in Shanghai
The festivities will air on Nov. 28 on CBS.
Happy Socks Goes After Women
The Swedish sock brand has introduced Hysteria, a fashion-forward line that will target Millennial women.
What to Watch: The Future of Streetwear Collaborations
Expect more non-apparel players to tap into the fandom and partnerships between brands and designers to…
What to Watch: The Expansion of Streetwear Stores
As many retailers and brands decrease their brick-and-mortar presence, streetwear shops are moving in the…
Rebecca Taylor Partners With Eberjey on Intimate Apparel Collection
This is the first time the Taylor has produced a lingerie line.
Nike to Host Brand Activations to Celebrate NYFW and the U.S. Open
The brand will continue its New York Made campaign that will include a series of events, installations and…
Upbeat Vibes Abound at Vegas Men’s Shows
Business remains tough, but retailers remain upbeat as they negotiate the choppy waters.
Steve Aoki Named Co-owner, Brand Collaborator for Vision Street Wear
The DJ and producer has partnered with Authentic Brand Groups to help evolve the line.
Wu Wear Returns at Vegas Trade Show
Wu-Tang Clan's Robert Diggs, best known as RZA, and Oliver "Power" Grant have partnered with Live Nation…
Brands to Check Out at the Las Vegas Trade Shows
The shows are brimming with new exhibitors ranging from fine jewelry and "mommy and me" dresses to…
Lucky Blue Smith and Pyper America Star in Iceberg Campaign
The brother and sister are featured the campaign, which was shot in Los Angeles by Samuel Trotter.