More From Aria Hughes
Panache Introduces ‘Find Your Fit’ Campaign
The U.K.-based intimate apparel brand is finding success with event-based marketing.
Project Teams With White Show
The goal is to unify the European and American marketplaces for spring 2019.
Sneaker Influencers Predict What’s Next for Footwear Market
They foresee more dad shoes, more collaborations and more hype.
Influencers List the Hottest Sneaker Releases of 2018
According to sneaker collectors and influencers, Virgil Abloh and Kanye West are still generating the most…
Case Studies: Men’s Retailers on Adapting to the Changing Climate
While conventional retail formats are being upended, Soto Store, The Whitaker Group, Sid Mashburn and Browns…
Aaron Levant to Launch QVC and HSN-Influenced Mobile Platform
The founder of Agenda trade show has joined with Warner Bros. Digital Networks, Jimmy Iovine and LeBron James…
Saint Laurent Men’s Spring 2019
For his first fully realized men's collection at Saint Laurent, Anthony Vaccarello leaned all the way into…
How Body-inclusive Underwear Ads Impact Brands, Consumers and Models
Normalizing imperfect bodies in intimate apparel marketing has had a big influence on brands, models and…
Virgil Abloh, Kim Jones Design Nike World Cup Collections
Each designer has reimagined soccer — or football — uniforms.
How Alife Is Making a Comeback
The heritage streetwear brand is reentering the market with a new Crocs collaboration and a new investor, but…
Men More Comfortable With Buying Grooming Products
According to Men's Health, the idea that women hold all the buying power for men's grooming items is…
STREET SIGNS: McDonald’s Dabbles in Streetwear
For the launch of a new Sprite flavor, the fast food chain tapped Joseph Robinson of Joe Freshgoods to…
What Happens When a Fashion Designer Becomes a Critic?
Recho Omondi was tired of being quiet, so she has started a podcast in hopes of clearing up the…
Theory Partners With Phaidon
Martin Andersson is letting customers in on his inspirations by aligning his men's pre-fall collection with…
How Karl Kani Is Reintroducing His Streetwear Brand
He's teaming with PrettyLittleThing in attempt to make the brand more accessible but still aspirational.