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Alexandra Pastore

Editor, Strategic Content Development

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More From Alexandra Pastore

A New Class of Potential Influencers Have Their Game Faces On

The online gaming industry shows promise for luxury brand partnerships.

The Growth of Executive Leadership

Industry experts share insights on the changing face of the executive c-suite.

The New Frontier in Social Commerce: Is Your Brand Ready?

WWD guest authors Dana Gibber and Caroline Klatt share insights on social media platforms as marketing…

Engaging the Diverse Markets Within the LGBTQ Community

Thomas Roth and David Paisley of CMI shared insights into the nuances of marketing to the LGBTQ community.

In-store Shopping Remains Strong This Holiday Season

Holiday Surveys by JLL found Xennials shopped more than any other generation over Thanksgiving weekend.

Framed for Expansion: Denim Brand Eyes More Stores

In an exclusive interview, Frame cofounder Jens Grede shares plans for a major retail expansion in 2020.

The Professionals

DMR Group describes fashion publishers as the "real professional intermediary" between brands and consumers…

Can Holiday Shopping Be Fueled by Smarter Financing Options?

Retailers and fintech are offering more spending possibilities than ever to aid consumers' plans for high…

Macroeconomic Challenges Force Companies to Rethink Hiring Practices

Industry experts analyze recruitment challenges and share insights on a more proactive approach.

New Experience by Adidas to Show Environmental Impact of Plastic

The brand has launched a retail AR experience with Eyecandylab in its Paris store alongside a collection of…

New Study Finds Majority of Shoppers Plan to Use Mobile Payments This Holiday Season

A new consumer survey examines sentiment toward mobile purchases, finding saving money as a key motivator.

New Report Finds Consumers Feel Customer Support Calls Put Them at Risk for Fraud

A survey by Sitel Group and CallMiner uncovers consumer experience and concern around service fraud and…

Have Retailers Stretched Black Friday Too Thin?

Industry experts say the Thanksgiving shopping weekend will continue to see mass traffic, but fewer…

ShopYourFit Launches to Make Finding Fit and Size a Seamless Experience

ShopYourFit uses AI to save holiday shoppers — and brands — time and money, while saving the environment from…

Zilingo Creates SheWorkz Program to Empower Female Entrepreneurs

Hundreds of women will be provided the knowledge, resources and funding to open manufacturing microfractures…