More From Alexa Tietjen
Coty Turns to Mixed Reality to Enhance Fragrance Retail
The company tested out a multisensory fragrance discovery experience in Buenos Aires. Now, it is looking to…
Industry Mourns Celebrity Hairstylist Oribe
Canales was best known for creating big, sexy hair.
Ouai x Summer Fridays: Instagram’s New Favorite Collaboration
The collab joins popular products from both brands in a set that launches Christmas Day.
WWD Beauty Inc Awards: Jackie Aina Wins Influencer of the Year
By championing inclusivity, Jackie Aina is breaking down barriers—and attracting a significant following to…
WWD Beauty Inc Awards: Fenty Beauty Wins Digital Innovator of the Year
Fenty Beauty's philosophy of championing diversity has resonated across its social media platforms.
Bloomingdale’s Reveals Revamped Cosmetics Floor
The retailer has added 75 new brands to the space, which now spans more than 36,000 square feet.
WWD Beauty Inc Awards: Benefit Cosmetics, Olay Win Brand of the Year
Benefit Cosmetics and Olay have seen success this year thanks to product innovations and influencer…
WWD Yearbook #9: 2018’s Biggest Influencer News
WWD looks back at the biggest influencer news of 2018, including Something Navy at Nordstrom, Jackie Aina x…
EXCLUSIVE: Glamsquad Expands Offerings With Debut Line of Hair Care
Using data collected from the 500,000-plus appointments it has completed, Glamsquad is launching a hair-care…
Benefit Goes Global for Influencer-Curated Brow Kits
For its latest launch, Benefit tapped 10 influencers from around the world, including Desi Perkins.
Influence Peddler: Brittany Xavier Creates Holiday Collection for Macy’s
The fashion influencer talks design inspiration and how she's using her blog in light of Facebook and…
Influence Peddler: Anine Bing on Building a Brand for the Modern Woman
Ahead of the opening of her 10th store, the fashion influencer-turned-entrepreneur talks building the Anine…
Petite ‘n Pretty: The Makeup Brand Winning Over Gen Z Influencers
Petite 'N Pretty is the newest makeup brand to crop up on Instagram, but unlike others, its target audience…
Is Functional Fragrance Aromatherapy 2.0?
Wellness brand The Nue Co. is launching an anti-stress fragrance inspired by the practice of aromatherapy.
Karolina Kurkova on Gryph & Ivyrose, Her Wellness Line for Kids
Dubbed "Goop for kids," Kurkova's Gryph & IvyRose product lineup includes a supplement meant to help children…