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Adriana Lee

Tech Reporter

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More From Adriana Lee

Salesforce Report: 66% of Customers Will Pay More for Experience

According to the latest State of the Connected Customer report, experience, personalization and ethics matter.

State of the Internet: E-commerce Still Growing, But Slowing — for Now

But with evolving data strategies, more devices and channels, and voracious media appetite, the only constant…

A Tech Reckoning in the Desert

Code Conference puts YouTube, Facebook and Amazon Web Services in the hot seat — and tries to pin down a…

Stitch Fix’s Mike Smith on Revenue Growth, the Amazon Threat, China 

"We deliver a different retail experience that's better than what's out there," the Stitch Fix president and…

Stitch Fix Soars Over 25 Percent on Earnings Report

The online styling service crushed guidance for the fiscal third quarter, raking in $408.9 million in net…

Amazon and Instagram Updates Target Fashion

Tech bigwigs Amazon and Instagram just upped their fashion game.

Apple Doubles Down on Health, AR, Voice, AI and Privacy

A slew of new and ambitious Apple announcements shows where the company's head is — and it's not just on…

Antitrust Worries Hit Tech Stocks

Shares of Alphabet Inc. fell as investors fretted over reports of a possible antitrust probe.

How Brazil’s Magazine Luiza Out-Amazoned Amazon

Magazine Luiza modernized its legacy operation by hitting up Amazon rival Google.

NBC and Lacoste Create Shoppable TV for French Open

TV, sports, sportswear and e-commerce? NBC Universal, Lacoste and Novak Djokovic say "Oui!" to Shoppable TV's…

The Quagmire of an Amazon Wearable

Amazon's reportedly testing a wrist device that can read emotions. Cue complications.

Napa Party Celebrates Phillip Lim’s ‘More Than Our Bellies’

Friends gather in St. Helena to honor the designer's first book, a collection of recipes from his childhood.

Unprotected Database Outs Insta Influencers’ Contact Info

A database filled with private info from Instagram influencers was available online — without password…

Angela Ahrendts Is Heading to Airbnb

Ahrendts' career traversing fashion and technology now lands in travel and accommodations as Airbnb's latest…

Google’s High Stakes Ad and Retail Reinvention

Google ads are going everywhere, especially on phones, while Google Shopping graduates into a bona fide…