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Adriana Lee

Tech Reporter

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More From Adriana Lee

Meta’s Smart Ray-Bans Go Retro Glam With Cat-eye Frames, Plus Updates

Meta expands AI and more into the smart specs, which adds a cat-eye style to the collection. Also, Mark Z…

What Brands Need to Know About the Proposed TikTok Ban — and How to Deal With It

The U.S. Congress may be pushing through a proposed TikTok ban, but brands and marketers have plenty of time…

TikTok Ban Is Now in View, as House Passes Bill

The House of Representatives just sped up the clock for TikTok, setting up the prospect of a U.S. ban.

Meta Brings AI-generated Images to the Masses With WhatsApp

Meta now lets anyone create AI-generated images — even see it change as they type — thanks to a test feature…

Cartier’s Trinity Ring Arrives in Virtual Form at Snapchat

The luxury jewelry maison's latest debut is a new virtual Snapchat try-on celebrating the 100th anniversary…

EBay Refreshes ‘Shop the Look’ for the New Era of AI

"Shop the look" isn't totally new. But in the age of generative AI, it's easier than ever to recycle fashion…

Beyoncé Has Shoppers Beating Down Levi’s Doors

The Queen Bey is also the denim company's queen of retail right now, as her hit single "Levii's Jeans"…

YouTube Breaks Down Its Growing Commerce Opportunity

YouTube's Bridget Dolan discusses why brands should be paying attention to the company's latest creator…

Can Gaming Help Coachella Get Its Mojo Back?

Amid Coachella's fight to stay relevant, the music fest expands its Fortnite footprint with virtual stages…

Amazon Layoffs Signal Changes in Its Retail Business

Amazon Web Services' layoffs—which affect hundreds in the Physical Stores Technology team—is the latest…

Amazon Layoffs Signal Changes in Its Retail Business

Amazon Web Services' layoffs — which affect hundreds in the Physical Stores Technology team — is the latest…

In Levi’s We Trust, So Says New Report

A study ranking 700 American companies lists Levi Strauss & Co. as the most trustworthy clothing brand. See…

In Levi’s We Trust, So Says New Report

A study ranking 700 American companies lists Levi Strauss & Co. as the most trustworthy clothing brand. See…

Truth Social: Fashion’s Not on It … Or Is It?

Truth Social is teeming with fashion brands — or at least accounts bearing their names.

Bitmoji Is Coming for Your Pets

Snapchat Plus members can now personalize pet avatars in a fun update that, one day, could benefit brands.